The market place can get rather crowded, with similar businesses all vying for the attention of the same customers.
In order to stand out from the crowd you need to position yourself higher up the food chain than your competitors.
Below are a few simple tips that you can employ to make you stand out:
Get a new website; Yes, I know it’s the obvious thing for web designer to say but hear me out. A new website will make your company seem fresh. It will giv you the chance to overhaul your content, re-direct it’s emphasis, give you the chance to put new content on, add new marketing features. Also Google likes new websites, so it will be a shot of adrenalin in your sites arm that will see it leap frog your competitors.
Social Media: I bet many of your competitors don’t use social media, or if they do they are promoting their business from their personal page. Never mix your personal life with business, you could end up saying something to your friends that your customers see that might paint you in a bad light.
Use social media to it’s strengths: 3 things to remember. Linked in is Business to Business. Twitter is limited to characters so keep it to the point. Facebook is more sociable so you can afford to be a bit more chatty.
New content: Why waste your new site? Keep it updated with new content and offers, and if the site is build right your updates will feed out into your social media accounts which will help drive traffic back to your site.
Obviously these aren’t the be all and end all of what you can do, but by doing these few simple things you will see a difference in how potential customers come to you as opposed to how the approach your competitors.
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