Archive for General

Be yourself dammit. No one else can.

Be yourself dammit. No one else can.

Yesterday I had a meeting with a corporation located in Newcastle.  A lot of our clients are located around the country, so it’s not often we get to meet them face to face and I get to wear something other than my jeans and an Iron Maiden t-shirt.

I started to get ready for the meeting and I hunted down my suit and best shirt (no tie – I HATE tie’s with a passion). As I stood in the mirror, making sure everything looked as it should, I realized how uncomfortable I felt.

Not because the clothes didn’t fit, but because the person I saw in the mirror wasn’t me.

I was pretending to be someone else, someone who wore suits. It wasn’t intentional, I wasn’t trying to be misleading or fake. But for some insane reason, I was equating “professional” with my attire, instead of my attitude…instead of the service we provide and the expertise we bring to the table.

We talk alot about brand messages with our clients, and here I was, being completely untrue to our own brand.

  • We are not corporate.
  • We are not an agency.
  • We are not suits and ties and dress pants and blouses.
  • And we love that we are none of those things.

So I tore off that ridiculous outfit and grabbed a nice pair of jeans and a shirt, along with boots and I was all set. When I checked myself out in the mirror, I felt completely comfortable, confident, and professional. 

I’m not saying you need to go out there in a track suit or your slopps – but be real. Don’t be afraid of who you are or try to fit into a mold of what you think something should be.

4 more reasons why you might need a new website

4 more reasons why you might need a new website

You want to optimize your website for SEO and Social Media.

Are you sick of having a website that doesn’t perform? Looking for ways to generate leads on a regular basis? Want to find how to best get to the top of Google? All of these are great reasons for building a new site. After all, many of the older sites are 100% invisible to Google, and don’t feed through Facebook, Twitter and the other sites the way it should. Read More →

Focus on Like-Minded Individuals

The business world is full of people with unique personalities and interests. One way to ensure your success in the future is to find a client with a similar personality and goals as your own. In doing so, you are showing the client that you are interested in forming a lasting relationship. Read More →

Make Communication Personal

Make Communication Personal

In today’s fast-paced and technology-centered society, emails and short text messages are the norm. While these forms of communication are fine, you can make yourself stand out more and build a substantial relationship with your clients if you take a few extra minutes to insert something personal into your next message. Read More →

Carefully Plan Projects in Advance

Carefully Plan Projects in Advance

By carefully planning out projects in advance, you will show that you are able to take initiative, and that you want to understand the project completely before getting started. Read More →

3 more reasons why you might need a new website

3 more reasons why you might need a new website

Your website is built with antiquated template that is invisible to Google.

If your website is built on a template, it can only serve as a digital business card because it is absolutely worthless when it comes to SEO and Google. Templated websites are a nightmare when it comes to SEO because these types of sites are invisible to Google. Read More →

2 more reasons why you might need a new website

2 more reasons why you might need a new website

Are parts of your site not functioning properly?

Does your site have things that are broken or constantly giving you errors like the dreaded “404 not found” message? While it is often a simple fix to correct these broken elements, it could indicate a bigger problem: your site is disorganized or is being mishandled. Read More →

Ultimately, you have to make the decision on a redesign

Ultimately, you have to make the decision on a redesign

Have you been reading the last few blogs I’ve posted? Just because your website meets some of the points discussed previously doesn’t necessarily indicate that your website needs an overhaul. For instance, just because your site takes a long time to load doesn’t mean that it is time to start from scratch and create a new one. Read More →

Online Marketing Strategies to Improve your Blog or Website

Online Marketing Strategies to Improve your Blog or Website

Successful people, with successful businesses need to develop effective blogs and websites in order to sell more of their products and more of their services on a regular basis. In a technologically-focused world, where internet domination is the key to creating a triumphant business in every industry, online reputation should be our main priority.

That said, there are still many people who either don’t plug into the power of online reputation via blogs and websites at all, or there are those who pay little attention to developing trends and new online marketing strategies for improving the blogs and websites that they own. Both sets of people need to readdress their priorities fast.

Weekly Online Marketing Research is Important

Weekly Online Marketing Research is Important

You don’t have to spend lots of time researching into new trends in online marketing on new online advertising strategies put forward by Google AdWords and the like, but a weekly check-in to what is going on in the online advertising industry is a very good idea.

Reserve just 15 minutes of your week to log on to sites which specialize in online marketing and you will soon find that fresh ideas for highlighting the positive attributes of your business online really start to make a difference to your site’s popularity and your number of monthly sales.